Google kicked off the New Year by announcing that it would be simplifying and streamlining its payment services into one, united platform. The goal? Google Pay will make it easier for consumers to use their payment information saved to their Google Account and speed through checkout by simplifying its various payment services into one platform. In doing so, Google will be going head-to-head with Apple and Samsung.
Until now, making payments online or via a smartphone, laptop or computer required required the Google user to interact with several different services. For example, Android Pay to make contactless payments, Chrome’s auto fill features to store credit card details and Google wallet to send cash to friends and family. The recent changes will allow all these tools to come together under one system. Ultimately, Google’s goal is to simplify the process to make buying and paying less confusing.
Google’s vice president of product management for payments, Pali Bhat, explained this move in a blog post, saying, “With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind.”
He went on to write that “Over the …