Google kicked off the New Year by announcing that it would be simplifying and streamlining its payment services into one, united platform. The goal? Google Pay will make it easier for consumers to use their payment information saved to their Google Account and speed through checkout by simplifying its various payment services into one platform. In doing so, Google will be going head-to-head with Apple and Samsung.
Until now, making payments online or via a smartphone, laptop or computer required required the Google user to interact with several different services. For example, Android Pay to make contactless payments, Chrome’s auto fill features to store credit card details and Google wallet to send cash to friends and family. The recent changes will allow all these tools to come together under one system. Ultimately, Google’s goal is to simplify the process to make buying and paying less confusing.
Google’s vice president of product management for payments, Pali Bhat, explained this move in a blog post, saying, “With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind.”
He went on to write that “Over the coming weeks, you’ll see Google Pay online, in stores, and across Google products, as well as when you’re paying friends.”
Bhat also describes this move as more of a rebranding than a change to products or technology. To ensure the success of this new system, Google has partnered with Airbnb, Fandango, Dice, Instacart and HungryHouse. Through these partnerships, consumers will be able to take advantage of special discounts being offered to promote the launch.
Finding a Payment Processor
Securing a merchant account and payment processing services is not always a straightforward task for businesses, especially if your business has been categorized as “high-risk”. Retail and ecommerce merchants are just a couple of business types on a very long list of businesses and industries that traditional lenders consider “too risky” to touch. Merchants in the ecommerce industry, for example, often struggle to find the right provider because they serve consumers in the worldwide marketplace.
If you have found yourself in this situation, consider the benefits of working with a high-risk provider. These providers specialize in working with businesses and industries other processors consider to be “too risky”. Time in business, high chargebacks, poor credit (or no credit) and limited financials are not a problem for these providers. Many are even willing to work with merchants that have struggled with bankruptcy and tax liens.
If your business needs payment processing services fast and/or helpful information, consider the reviews and services Best Payment Providers has to offer (e.g. reviews on merchant account providers UK). Make sure your customers have the best payment options available, and the support your business needs to fuel growth this year.